Most Popular Vape Flavours in the UK: Blue Razz, Strawberry, Watermelon and More
16 October 2026 · Vapes Direct Wholesale
With hundreds of e-liquids and prefilled pods to choose from, the flavour is usually what decides a purchase. These are the flavour families UK vapers search for most, what each one tastes like, and where to find them in our range. Every product here is TPD-compliant and for adults aged 18 and over.
Quick guide: UK flavour families
| Flavour | Taste profile | Often found as |
|---|---|---|
| Blue razz | Sweet, sharp blue raspberry candy | Nic salts, prefilled pods, often with ice |
| Strawberry | Ripe, sweet berry | Strawberry ice, strawberry kiwi, strawberry banana |
| Watermelon | Light, juicy and fresh | Watermelon ice, mixed with berries |
| Menthol and mint | Cool and clean | Spearmint, peppermint, menthol |
| Grape | Bold, sweet grape soda style | Grape ice, grape and berry mixes |
| Mango | Rich tropical fruit | Mango ice, peach mango, pineapple mango |
| Cherry | Sweet-tart dark fruit | Cherry ice, cherry cola |
| Blueberry | Soft, sweet berry | Blueberry ice, blueberry sour raspberry |
| Tobacco | Earthy, warm, sometimes sweet | Classic, golden and cream tobacco |
1. Blue razz
Blue razz is one of the UK’s best-selling vape flavours. It tastes like blue raspberry sweets: sugary with a sharp edge. Many versions add a cooling “ice” note, such as blue razz lemonade or blue razz ice.
2. Strawberry
Strawberry is a safe all-day choice. Look out for blends like strawberry kiwi, strawberry raspberry cherry ice and strawberry banana for a twist.
3. Watermelon
Watermelon is light and refreshing, so it rarely becomes tiring. Watermelon ice is one of the most popular prefilled pod flavours in the UK.
4. Menthol and mint
Menthol and mint give a clean, cool hit. Spearmint is sweeter and softer, peppermint is sharper, and pure menthol is the coldest. Popular with former menthol cigarette smokers.
5. Grape
Grape flavours tend to be bold and sweet, like grape soda or grape sweets. Grape ice and mixed berry-grape blends are common.
6. Mango
Mango gives a rich tropical taste. You will find it on its own, as mango ice, or blended with peach, pineapple or passion fruit.
7. Cherry
Cherry ranges from sweet black cherry to tart sour cherry. Cherry cola and cherry ice are popular choices.
8. Blueberry
Blueberry is softer and less sharp than blue razz. Blueberry sour raspberry is one of the best-known blends in UK nic salts.
9. Tobacco
Tobacco flavours suit vapers who want a familiar taste. Expect classic, golden Virginia-style and sweeter cream or vanilla tobacco blends.
Nic salt, shortfill or prefilled pod?
- Nic salts (10ml, up to 20mg): for small pod kits and an MTL draw. See our 10mg vs 20mg guide.
- Shortfills (50ml to 200ml, 0mg): for sub-ohm tanks. Add a nic shot if you want nicotine; see how to add a nic shot.
- Prefilled pods: no refilling needed. Just click in a new pod. See big puff vapes.
Frequently asked questions
What is the most popular vape flavour in the UK?
Fruity flavours with an ice note, such as blue razz, watermelon and strawberry, are consistently among the best sellers.
What does “ice” mean on a vape flavour?
It means a cooling agent has been added for a fresh, cold finish on the exhale.
Can I try lots of flavours cheaply?
Yes. Our multipacks let you mix flavours at a lower price per bottle or pod.
Vapes Direct Wholesale sells to adults aged 18 and over only. Vaping products containing nicotine are not for use by non-smokers. This product contains nicotine which is a highly addictive substance.
